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Brand Presence

Brand Presence - Opportunity to develop a Brand Presence that impacts fans at event and through sports' best TV package 

Billboards

  • Signage located trackside for optimum television coverage
  • Impact several million race fans each year
  • Signage measures between 8' x 24' to 8' x 40'
  • Signage is illuminated for greatest impact during night race events
 Concourse Banners
  • Concourse Banner signage is highly impactful to hundreds of thousands of fans attending events at BMS each year
  • Banner size is 4' x 20'
 Suite Fascia Scoreboard
  • Four (4) state-of-the art tri-vision signs
  • Includes two (2) panels (faces)
  • Each ad face is 5' x 18'
  • Every spectator will be exposed to your advertisement
 Apron Signage
  • Track Apron signage which is visible from the grandstands, suites and overhead television shots
  • Dimensions range from 17' x 65' to 17' x 170'
  • Estimated dividend dollar value from television of $500,000 - $800,000
  • Available only to major sponsors
 Earnhardt Terrace Elevator Tower Signage
  • Signage is backlit for greatest impact at night
  • Visibility from the two major highways leading into BMS
  • Highway 11E has a daily average traffic count of 23,060*
  • Highway 394 has a daily average traffic count of 13,000*
  • Traffic count provided by the Tennessee Department of Transportation
 Marquee Signage
  • Speedway signage which is visible throughout the year
  • Tri-Vision signage creates interest and motion for your corporate message
  • Message center allows custom marketing and promotional design and messaging
  • Impact over a half million race attendees each year
  • Total sign height of 60 feet
  • Tri-Vision signage dimension is 16' high x 32' wide
  • Message center dimensions are 5 1/2' high x 32' wide
  • This two-sided, Tri-Vision signage is available to only three advertisers
 Shuttle Bus
  • Place Your Brand logo and paint scheme on a shuttle bus used during all race events at BMS
  • Reach thousands of avid, brand-loyal race fans through shuttle advertisement
  • Shuttle will run from every parking area on BMS property which will maximize exposure
  • BMS will provide paint and actual painting of shuttle bus to meet your specifications
 Inside Track Wall
  • Inside Track Wall signage is visible from the grandstands, suites and television
  • Possible dividend dollar value from television as high as $75,000
 Driver's Walkway
  • Signage located at Driver's RV area on south side of track over South Entrance
  • Dominant Signage available on walkway that will be seen by tens of thousands of race fans, teams and drivers
  • Signage will be two 6' x 18' banners mounted on a frame and placed onto the mesh screen
 Cyber Light
  • Cyber Light Signage is illuminated on the BMS elevator shafts during the night race events and during the BMS Speedway In Lights
  • Minimum signage rotation duration of two (2) minutes per exposure
  • Speedway attendance viewing of close to 1 million consumers per year
 Cylinder Signage
  • Perfect for oil, beverage or food product category
  • Signage located inside hospitality village
  • Paint existing oil can with your company's paint scheme
  • Impact several thousand race fans each year
 Light Display
  • Your brand logo displayed in lights located trackside during Speedway In Lights
  • Your brand logo displayed in lights located at dragstrip during other selected racing events
  • Impact over 135,000 fans per year
 Suite Fascia
  • Signage located over suites in turn one of the speedway interior
  • Impact over a half million race attendees each year
  • Residual television impact reaches millions each year
  • Suite signage approximately 75' in length and 4' in height
  • Signage is internally neon illuminated for greatest impact at night
 Tour Van
  • Place your brand logo on a tour van used all year at BMS
  • Reach thousand of avid, brand-loyal race fans through tour van advertisement
  • Tour will run throughout BMS property which will maximize exposure
  • Place your company brochures in BMS gift store and in the tour van