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Sonic Tag-A-Kid Program Featured At BMS
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Parents bringing their children to Bristol Motor Speedway for the NASCAR events in March and August will have the opportunity to take part in the Sonic Tag-A-Kid Program.

The Tag-A-Kid Program is designed to reunite parents and their children should they become separated at BMS over the course of a race weekend. Parents can go to any Nationwide Guest Services tent and take part in the program.

Each child receives an armband to wear for the day. The parent's name and seat location are written on the band. Any child that becomes separated from their parents will be escorted by Speedway personnel to the nearest Guest Services tent where they will remain in a secure, yet visible, site until the parents can be located. Speedway staff will then locate the parents by using the seat number on the tag.

For general admission seating events, families are advised to use the red guest services information tents as a central meeting point in case families become separated during the event.

The Sonic Tag-A-Kid program includes providing ear protection for children who participate. Thousands of families have taken advantage of the Tag-A-Kid service, which began at Bristol Motor Speedway in 1997 as part of the Guest Services program.

There is no charge for families to take advantage of the Sonic Tag-A-Kid program or any Guest Services program.


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