A pair of iconic East Tennessee brands – Bristol Motor Speedway and Bush’s® Beans – have agreed to extend their longstanding strategic partnership, it was announced today by officials from both organizations.
The multi-layered official sponsorship agreement between BMS and Bush Brothers & Company of Knoxville, Tenn., gives Bush’s Beans entitlement rights to the following and activation opportunities across multiple touch points:
- Bush’s Beans Practice, for all practice sessions held for all NASCAR divisions during the Food City 500 weekend, April 11-12.
- Bush’s Beans Qualifying, for all qualifying sessions held for all NASCAR divisions during the Food City 500 weekend, April 11-12.
- Bush’s Beans 200, race in the ARCA Menards Series during the Bass Pro Shops Night Race weekend on September 11.
- Bush’s Beans Trackside Cafes, two locations in the track’s grandstand concourses operating year-round.
The agreement also will include at-track advertising. Bush’s Beans has been a partner at BMS since 2010.
“It’s truly special when you can have sponsorship partners who are not only close neighbors, but great friends too,” said Jerry Caldwell, president and general manager of Bristol Motor Speedway. “Our relationship with Bush’s Beans has continued to grow over the years and now we are like family. We appreciate their dedication and involvement to help grow our programs through their activations. We look forward to working with them for many years to come.”
Drew Everett, chairman of the board for Bush Brothers & Company added, "Bush’s Beans is thrilled to continue our partnership with Bristol Motor Speedway while deepening our relationships with BMS guests and the local community. Bristol is one of the greatest venues in sports and entertainment and we’re proud to be a partner.”
To purchase tickets for the Food City 500 or any of the BMS events in 2025, please visit www.bristolmotorspeedway.com or call the BMS ticket sales center at (866) 415-4158.
