Bristol Motor Speedway isn’t just a NASCAR hotspot—it’s a content goldmine. Whether you’re chasing viral reels, the perfect story post, or a fire new profile pic, this legendary short track is packed with Instagram-worthy backdrops. If you’re heading to The Last Great Colosseum, here is a quick six-pack of spots you need to snap, post, and share when visiting Bristol.
1. The Colosseum Entrance – Epic First Impression
Bristol Motor Speedway is nicknamed The Last Great Colosseum for a reason. The massive wide-open entrance at the pit entry gate is a jaw-dropper and the perfect spot for a power pose or squad pic. Capture the towering grandstands in the background and let everyone know you’ve arrived at one of the most iconic racing venues in the world. Pro tip: Golden hour lighting makes this spot even more legendary.
2. Victory Lane – Discover Your Inner Champion
Not everyone can take home the checkered flag, but that doesn’t mean you can’t look like a winner. If you can, snag a pic in Bristol Motor Speedway's unique Victory Lane, where NASCAR legends celebrate their wins. Stand with the signature backdrop, throw up a number one, and caption it something like, “Manifesting main character energy. ✨️” The BMS Victory Lane is located on the rooftop of the roof of the Ballad Infield Care Center. That's the building in the infield closest to Turn 3. Be sure to take a moment to check out all the burnt rubber on the ramp going up to the ceremonial shrine.
3. The Track – Get Low, Go Wide
Bristol’s high-banked short track is one of the steepest and most unique in NASCAR. If you get the chance to walk the track before or after the race, go for a dramatic low-angle shot to emphasize the curve of the banking. Whether you’re doing a casual stroll, striking a superhero pose, or sitting on the pavement with the massive stadium behind you, this one’s guaranteed to rack up the likes.
4. It's Bristol Baby Monument – Channeling Dale Jr.
Out in front of the BMS property sits a monument to one of the biggest moments to take place at Bristol Motor Speedway. Dale Earnhardt Jr. won the 2004 Night Race and when he emerged from his car in Victory Lane, he answered a question poised by the TV reporter. Why are you so excited, the reporter asked? "It's Bristol, baby!" Earnhardt said with authority. From that moment on that phrase has taken on a life of its own. BMS adopted it as its mantra and it has been so successful that there is a now a monument erected in its honor. Anyway, that's the background. Jump up on it by yourself or with a friend or family members and click away. Dale Jr. would be proud of you.
5. Pit Road – Behind-the-Scenes Access
Pit road is where a lot of the action happens, and if you’re lucky enough to have access, don’t waste the chance for a behind-the-scenes snap. A selfie with a crew member, a shot of fresh tires stacked high, or a quick boomerang of cars pulling into the pits makes for top-tier content. Bonus points if you get an actual NASCAR driver in the background. Super bonus points if the driver is your favorite! Remember, when you are down in that area while racing is going on, to be like a fly on the wall. Try to stay out of the way and be a respectful observer. Those teams are in the heat of competition.
6. The Iconic Bristol Tower – Classic, But Essential
No Bristol trip is complete without a shot in front of the massive Bristol Motor Speedway tower. It’s the equivalent of the Hollywood sign for NASCAR fans. Whether you’re rocking your favorite driver’s merch or throwing up a peace sign, this photo screams “I was here.” Try a nighttime shot when the sign is lit up for extra aesthetic points.
Final Tips for Maximum Engagement:
- Use trending hashtags like #NASCAR, #BristolMotorSpeedway, and #RaceDayVibes.
- Post reels with behind-the-scenes footage or time-lapse videos for better reach.
- Try a carousel post featuring multiple angles from each spot for higher engagement.
- Don’t forget the stories—use Instagram’s poll or question sticker to engage your followers.
Whether you’re a die-hard NASCAR fan or just here for the vibes, Bristol Motor Speedway delivers endless Instagrammable moments. Snap, post, and let the likes roll in!
