Calling all Tailgaters! Calling all Tailgaters!
Bristol Motor Speedway is inviting all those who love to show up early to major sporting events, break out the grill and relax with friends, to consider the brand-new Swaggerty’s Farm Tailgate Zone for their next party.
The elevated parking option is exclusive to the crown jewel Bass Pro Shops Night Race weekend and includes TWO spaces, one for a vehicle and another to spread out their tailgate footprint. The area will provide plenty of room for lawn chairs, a grill, a huge ice chest filled with favorite beverages and lots of room to socialize before the green flag drops. With 100 spaces available, all the serious tailgaters attending the event will be together in one central location.
The best news is that the Swaggerty’s Farm Tailgate Zone is located in the center of all the action. It’s next to the BMS Hospitality Village and just a short walk to your seats in the The Last Great Colosseum.
“As we continue our partnership and involvement at Bristol Motor Speedway, we began conversations with track officials about hosting a tailgate experience and we are excited to announce the Swaggerty’s Farm Tailgate Zone during the upcoming Bass Pro Shops Night Race weekend,” said Jon Amidei, Chief Operating Officer at Swaggerty’s Farm. “It’s going to be two days and nights of fun. We are excited to help create a memorable guest experience and we look forward to making the Swaggerty’s Farm Tailgate Zone a popular destination at Bristol Motor Speedway.”
The Swaggerty’s Farm Tailgate Zone is an addition to Swaggerty’s Farm’s Official Sausage sponsorship with the track, which was announced in the spring. Swaggerty’s Farm plans to activate with fans throughout the weekend with prizes, handouts and branding opportunities within the Tailgate Zone.
“We are thrilled to offer our fans this unique pre-race parking attraction, the Swaggerty’s Farm Tailgate Zone, in a prime location that provides easy access to multiple entry gates at Bristol Motor Speedway,” said Jerry Caldwell, president and general manager of Bristol Motor Speedway. “We are constantly looking for ways to amplify the guest experience here at BMS and we certainly feel like the Swaggerty’s Farm Tailgate Zone accomplishes that by providing this environment for our tailgating community.”
Admission to the Swaggerty’s Farm Tailgate Zone is currently available in two-day combo tickets, which provide the guests access to the spot for both Friday’s Food City 300 NASCAR Xfinity Series race and Saturday’s NASCAR Cup Series Bass Pro Shops Night Race. Reserve your space fast as limited spots remain.
To purchase a Swaggerty’s Farm Tailgate Zone space please visit the BMS website or call the BMS ticket sales center at (866) 415-4158. Race tickets for the Food City 300 and Bass Pro Shops Night Race need to be purchased separately.
Since 1930, the Swaggerty Family has been making superior sausage, made from fresh pork with no fillers and a unique blend of spices. Today, Swaggerty Sausage Company, Inc. is a modern USDA-inspected facility located in the same small valley of East Tennessee. Focused on quality and growth, Swaggerty's Farm® products are now available in over 13,000 retailers, wholesale distributors, and food service establishments nationwide. With the fourth generation at the company today, Swaggerty's Farm premium sausage products stand the test of time and remain what is quite possibly the best-tasting sausage in America. For more information about Swaggerty’s Farm and its premium sausage products, please visit www.swaggertys.com.
